The Eliminate-Reduce-Raise-Create (ERRC) Grid is a matrix tool that drives companies to focus simultaneously on eliminating and reducing, as well as raising and creating which helps the enterprise to create a new value curve which enables it to address new blue ocean opportunities. Four Hurdles to Strategy Execution (2 different formats)ĮRRC GRID Template to Move from Red to Blue.Eliminate-Reduce-Raise-Create (ERRC) Grid (3 different formats).The portfolio contains the following templates: Our portfolio of templates provides eight typical tools that are used to define and implement a blue ocean strategy. Chan Kim and Renee Mauborgne introduced the blue ocean strategy in their book ‘Blue Ocean Strategy: How to Create Uncontested Market Space and the Make Competition Irrelevant.” Their Blue Ocean Strategy website provides extensive resources, including training, blog, videos and an elibrary. Typically, in such fiercely competitive saturated markets supply exceeds demand and companies struggle to survive over the long-term. On the other hand, the undefined and unexplored market resembles the vast and deep blue ocean.Ī blue ocean strategy is appropriate for enterprises that are fighting in a fiercely competitive market which contains major players, i.e., strong competitors. This cut-throat competition turns the ocean blood red. This contrasts with a red ocean strategy which focuses on beating the competition in saturated markets to gain an increased share of existing current demand and usually involves making a value/cost trade-off. Blue Ocean Strategy Portfolio of Templatesīlue Ocean Strategy is a marketing strategy in which a business makes a paradigm shift away from existing highly competitive saturated markets to creating and capturing new demand in a largely uncontested market where competition becomes irrelevant.
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